US Regional Marketing Manager

About the Client

Our client is a leading premium café and dessert brand with a strong reputation built over decades across Asia. Known for elevating desserts to the level of specialty coffee, the brand offers whole cakes, handcrafted beverages, artisanal coffee, and savory selections — all served in thoughtfully designed environments focused on the guest experience. The company is now bringing this established concept to the U.S. market.

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Role Overview

We are seeking a US Regional Marketing Manager to support the brand's U.S. expansion, starting with the launch of its first location in the DMV area in Q4 2026. This individual will work closely with global headquarters to develop and execute localized marketing strategies, build brand awareness, and drive sales growth across current and future U.S. locations.

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Key Responsibilities

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Local Marketing Management & Operations

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Lead local marketing initiatives in alignment with HQ brand guidelines

Develop and manage the annual U.S. marketing calendar and local budget

Analyze market, customer, and sales data to drive performance optimization

Maintain regular reporting and communication with global HQ

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PR / Influencer / Social Media

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Collaborate with local agencies across PR, influencer, and digital

Manage official social media channels (Instagram, TikTok, YouTube)

Oversee content planning and production (photo and video)

Build brand awareness through PR and influencer campaigns

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Seasonal Campaign Execution

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Plan and execute local seasonal campaigns based on HQ strategy

Manage online and offline activations and track performance

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LTO & New Product Launch

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Lead execution of limited-time offers and new product launches

Localize product positioning, concepts, and communication

Manage product lifecycle and optimize based on performance data

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Store Launch & Grand Opening

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Lead grand opening marketing for new U.S. locations

Drive initial traffic through events, promotions, and influencer collaborations

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This is a full-time, on-site position based in the DMV area (Washington D.C., Maryland, Virginia).

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Fluent in both Korean and English
5–7+ years of relevant marketing experience (Assistant Manager to Manager level)
Proven experience managing owned social media channels and working with PR, influencer, and digital agencies in the U.S.
Strong understanding of the U.S. F&B and café market
Bachelor's degree or above in Business, Marketing, Communications, or a related field
Based in or willing to relocate to the DMV area

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