
Most companies entering a new market know what they're building. What they haven't figured out, with anywhere near the same rigor, is who will build it for them.

Most companies expanding into a new market budget carefully for the things they can see. Office space. Legal entity setup. Compliance costs. Logistics. They model the revenue opportunity and stress-test the financials.

Tech companies dominate the competition for engineers. But they are struggling with the talent that keeps everything else running, and few are talking about it.

The skills employees need are changing faster than most training programs can keep up. The organizations getting this right are approaching it very differently.

Most companies enter new markets based on ambition and rough market size estimates. The ones that get it right ask a different set of questions first.

Finding the right senior leader in an established market is hard enough. In an emerging market, the rules are completely different, and most companies learn that too late.

Some leaders thrive in any market they are placed in. It is not their language skills or their passport stamps. The research points to something more specific, and more learnable.